How Buyers Agents Can Use Realify to Find Off-Market Properties

The best buyers agents do not just search the same portals as everyone else. They dig deeper. They work their networks, knock on doors, and find properties that never make it to the open market. That access to off-market inventory is a core part of the value proposition — it is what clients pay for.

Sourcing off-market property is time-intensive, relationship-dependent, and difficult to scale. A buyers agent's network only reaches so far, and there are always sellers they do not know about. Any additional channel that surfaces genuine off-market opportunities is worth investigating.

Realify offers one such channel. It does not replace the personal networks and relationships that define great buyers agents — it adds to them.

The Off-Market Challenge

The off-market segment of the Australian property market is substantial. Industry estimates suggest that 10 to 20 per cent of residential property transactions happen without the property ever being publicly listed on realestate.com.au or Domain. In some premium suburbs, the proportion is even higher.

For buyers agents, accessing this inventory is both a competitive advantage and an operational challenge. The traditional approach relies on:

Personal networks: Calling selling agents, attending industry events, maintaining relationships with agents across target suburbs.
Database mining: Tracking properties that have been listed and withdrawn, or owners who have previously expressed interest in selling.
Door knocking and letterbox drops: Directly approaching homeowners in target areas.

These methods are effective and will remain central to how good buyers agents operate. But they are limited by geography, time, and the strength of the individual agent's network. A buyers agent who is excellent in Mosman may have fewer contacts in Manly. An agent who covers Melbourne's inner west may miss opportunities in the eastern suburbs.

How Realify Adds Another Channel

Realify introduces a different dynamic. On the platform, sellers can list their property before, instead of, or alongside a traditional campaign. Some of these sellers are testing the market before committing to a full listing. Others prefer privacy. Others want to explore their options without the marketing costs of a traditional campaign.

For buyers agents, this means a pool of listings that may not appear on the major portals — an additional source of inventory to check alongside your existing channels.

1. Search Seller Listings for Off-Market Inventory

The most straightforward use case: search Realify's seller listings for properties that match your client's brief. Because Realify attracts some sellers who are exploring alternatives to the traditional portal model, you may find properties here that are not yet on realestate.com.au or Domain.

This is particularly useful for clients with specific requirements — a certain street, a particular style of home, a narrow price range — where the right property may exist but is not currently publicly listed. Adding Realify to your search routine takes minimal time and costs nothing.

2. Post Buyer Requirements to Attract Sellers

On behalf of your clients, you can create buyer requirement listings on Realify. These briefs describe what your client is looking for — location, property type, bedrooms, budget, key features, and any other criteria that matter.

These buyer requirements are visible to sellers browsing the platform. A homeowner who has been thinking about selling but has not yet committed to a campaign might see your client's brief and recognise a match. Instead of the buyers agent having to find every potential seller, some sellers find you.

This inverts the traditional search model. Rather than only hunting for properties, you are also broadcasting demand. It works as a passive sourcing channel alongside your active search efforts — and it can occasionally surface opportunities you would not have found through your existing network.

3. Use the API for Automated Searches

For buyers agents who are comfortable with technology — or who have a support team that can handle some setup — Realify's API allows you to automate property searches.

Instead of manually checking the platform each day, you can set up queries that match your client briefs against new listings as they appear. When a new property is listed that matches a client's criteria, you are notified.

This is particularly useful for agents managing multiple client briefs simultaneously. The automation handles the monitoring and only alerts you when something relevant appears, saving you time on repetitive search tasks.

4. Benefit from AI-Discoverable Listings

A growing number of property searches are being conducted through AI assistants. Buyers are asking ChatGPT, Claude, and similar tools to help them find and analyse properties. These AI systems look for structured, machine-readable data — and Realify is built to provide that.

As a buyers agent, this matters in two ways. First, you can use AI assistants yourself as a research tool, and they will be able to surface Realify listings alongside other data sources. Second, your buyer requirement listings on Realify are also structured for AI systems, which means they can be discovered by sellers who are using AI tools to explore their options.

This is an additional discovery channel that complements your existing search methods.

A Practical Workflow

Here is how a buyers agent might integrate Realify into their existing process:

Step 1: Client Onboarding. When you take on a new client, create a buyer requirement listing on Realify alongside your usual search process. Include the key criteria — location, property type, bedrooms, bathrooms, budget, and any must-haves or deal-breakers.

Step 2: Daily Search. Add Realify to your daily search routine alongside realestate.com.au, Domain, and your own network enquiries. Check for new seller listings that match your active client briefs. If you have set up API notifications, this step is automated.

Step 3: Inbound Enquiries. Monitor any inbound interest from sellers who have seen your buyer requirement listings. These are warm leads — the seller has already self-identified as having a property that matches your client's brief.

Step 4: Due Diligence. When you find a potential match, use the structured data on Realify for your initial assessment. The listing data is consistent in format, making it straightforward to compare against your client's criteria.

Step 5: Proceed as Normal. Inspections, negotiations, and the transaction proceed as they normally would. Realify is a sourcing channel — the expertise in negotiation, due diligence, and client management is yours.

What This Means for Your Clients

For your clients, the value is straightforward: you are searching more places, which increases the chances of finding the right property. Off-market access is one of the primary reasons people hire a buyers agent, and Realify gives you an additional pool of listings that sits outside the traditional portal and agent network channels.

It also shows clients that you are using a range of modern tools to cast the widest possible net. Clients who are paying for a buyers agent want to know their agent is doing more than they could do on their own.

Pricing and Access

Realify is currently free for buyers agents during beta. You can search listings, post buyer requirements, and use the API without any cost. In future, there may be small fees associated with some features, but the platform is designed to remain accessible and cost-effective for professional users.

The main investment is a small amount of time to integrate Realify into your existing workflow — and with the API, even that can be reduced.

A Complement to Your Existing Approach

The buyers agency market in Australia is competitive, and the agents who stand out are those who consistently find opportunities that others miss.

Realify is not the only tool you should use — your network, your relationships, and your local knowledge remain the foundation of what you do. But it is another source of inventory, another channel for attracting sellers, and another way to ensure you are covering as much of the market as possible for your clients.